Brand/2024
Atlas Glass
A spatial brand system and marketing site for an optics hardware company — precise, luminous, and built to convert technical buyers.
- Client
- Atlas Optics
- Industry
- Hardware & optics
- Timeline
- 9 weeks
- Year
- 2024
2.6×
Qualified demos
from organic site
29%
Bounce rate
lower on product pages
+40%
Brand recall
in buyer survey
01
The challenge
Atlas had precision hardware and a generic web presence. Buyers could not feel the product's material quality or navigate specs without a sales call.
02
The approach
We built a spatial brand language — light, edge, and depth — then translated it into a marketing system where product pages carry the same craft as the glass.
03
The build
A Next.js site with restrained 3D product stages, motion that respects reduced preferences, and a content model sales can update without breaking layout rhythm.
04
The result
The site now pre-sells the product. Technical buyers self-qualify, brand feels premium without noise, and marketing owns iteration without a redesign every quarter.
Services
- Creative & UI/UX
- Brand
- Web development
- Motion
Stack
- Next.js
- Three.js
- GSAP
- Figma
- Contentful
Outcomes shipped
- Spatial brand system and component library
- Product stages with accessible motion fallbacks
- CMS-driven pages for campaigns and SKUs
- Lead flows tuned for technical buyers
“From brand system to production site, the team stayed close to the business goal. Clients notice the difference.”
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